Expansion with Desi Batista
You’re not lazy. You’re not missing a strategy. You’re actually really good at what you do. But your income has been stuck at the same number for longer than it should be, and you can’t figure out why.
You’ve tried the new approach. Put in more effort. Maybe even made a big change. And you still keep ending up in the same place.
That’s what this show is about.
I’m Desi Batista. On Expansion, I talk to psychologists, entrepreneurs, coaches, and high performers about what’s really going on when capable women can’t seem to move past a certain point, and what it actually takes to break through it.
If you’ve been stuck at the same income, the same role, or the same level in your business and you’re tired of hearing that you just need a better plan, this show will finally make sense of what’s actually in the way.
Expansion with Desi Batista
Why High Achievers Sabotage Their Own Success | Molly Sapp
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
What separates a six-figure earner from a seven-figure one isn't more strategy, more hustle, or a better offer. According to Molly Muret Sapp, it's the identity they're running on and most high achievers never stop long enough to look at it.
In this conversation, Molly and I get into the invisible ceiling that keeps brilliant, capable women stuck at the same number no matter how hard they work. We talk about the early experiences that quietly become your financial blueprint, why doing more is often the exact thing keeping you from earning more, and what it actually looks like to do the deeper identity work that moves the needle.
In this episode:
- Why your nervous system responds to growth as a threat and how that shows up in your revenue
- The difference in how six-figure and seven-figure earners spend their time (it's not what you think)
- How limiting beliefs formed in childhood are still making your business decisions today
- What identity work actually looks like in practice, beyond affirmations and journaling
If you've been doing everything right and still hitting the same ceiling, this episode is going to name what's been happening.
Connect with Molly Muret Sapp:
LinkedIn: https://www.linkedin.com/in/mollysappcoaching/
Instagram: https://www.instagram.com/mollymuretsapp/
TikTok: https://www.tiktok.com/@molly.lee55
Facebook: https://www.facebook.com/molly.sapp/
If this episode sparked something in you, share it with a woman who needs to hear it.
DM me "stuck" if you're doing everything right but can't break past a certain level.
Connect with Desi Batista:
LinkedIn: https://www.linkedin.com/in/desibatista/
YouTube: https://www.youtube.com/@DesiBatista
Instagram: https://www.instagram.com/iamdesibatista
TikTok: https://www.tiktok.com/@iamdesibatista
1:1 Clarity Call: https://calendly.com/desibatista/30min
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Can you take me back to a moment when you realized that strategy alone wasn't enough?
SPEAKER_01Oh man, I have I've been kind of, I mean, I'm a weird cat. Like, I mean, weird, like weird, weird. I never believed that strategy was enough ever. Okay. Back in high school, I was trying to lose weight. And I did the calorie deficit thing over and over and over again. And something in me was just like, this is a mindset thing. This is a mindset thing. And I just knew I was weirdly in tune to the mind at a very young age. And so I just made it my mission to like understand how the mind controlled everything else in life. So it was like kind of since I was like 15, honestly. And it started with the body for sure.
SPEAKER_02Oh wow, that's interesting that you were so self-aware back then.
SPEAKER_00I wasn't popular and I didn't have a like a chance at all. So I wish it wasn't that way, but unfortunately it was. So yeah.
SPEAKER_02Now, when someone comes to you, what are they usually convinced the problem is?
SPEAKER_01They need a better business model. They need a better plan. They but they actually, after they've listened to me quite a bit and my content, they're kind of like, okay, this might be a mindset problem, and I'm gonna like see if you can dismantle my beliefs on a call, or they think that it's a business plan or a business model or a strategy, or that they need the vibe, the right energy, the right um copy. The even my clients, they'll go through these moments where they're thinking that they need to change something. And what I'm seeing is a completely different thing in the sense of are they acting from a place of scarcity, lack, fear, control, even manipulation in a way, and they're in in a kind way, but in a way that they're trying to control or get an outcome that isn't actually what they want and isn't actually aligned with who they are. And so it's like the results are just obviously not matching to what they say that they want because it's not actually what they want. And it's it's just so clear to me that it's not a it's not just you need to be have a better business model, it's something going on with you that is attracting not wanting a better business model that fits you to where money can come in easily in that makes me say that.
SPEAKER_02Yes. So where are these patterns and limiting beliefs coming from?
SPEAKER_01When you when we're born, we have our first interactions with people, whoever we're raised around, that's what forms our beliefs. And it's complicated because it's our parents and our siblings. And then it's like, you know, one of the questions that I always want to know about whenever I work with clients in the beginning is how are you in school, like early on? What were those moments like in kindergarten that really stick out in your mind? Because those are usually like really pattern-forming thoughts and stuff. And even like the seven-figure earners that I've worked with, multiple seven-figure earners that I've worked with, they're like, oh yeah, that was that kindergarten thing that I've been trying to like, you know, overcome for the past however many years. So it's really parents, siblings, school stuff, early on patterns. At the same time, there are other moments, like pivotal moments in the beginnings of careers, the beginnings of opportunities that were so-called one or lost, key moments that really stick out in your mind.
SPEAKER_02That's interesting. Are there any common patterns from when they're like in kindergarten that often keep showing up?
SPEAKER_01Not being chosen or being chosen but by the wrong person, having weird experiences with you know, boys or girls where they're like, it's like they I had one girl who said woman, who said I had this banter with this guy in in kindergarten, and it just kind of made me think that I was never gonna get the guy that I wanted. And it was this ongoing thing, and then it formed into, well, then I just can't get the clients that I want. And I'm like, wow, that's something that we worked on. And it's it's very uh easy to change once you identify what it is and why you're holding on to it. A lot of people underestimate the fact that you can identify a pattern, but you can stay with a pattern because there's some sort of payoff to it. So there's it, it's a little bit more complex than what you think it is. So I mean, like I would just want to say to anybody who's listening who's like curious about this type of work, if you're not shifting, it's not necessarily because you're not doing it right. It's just that you're missing some things and your brain is wired to make sure that you miss those things because it's trying to keep you safe. So there's nothing wrong with you. It's just it's complex.
SPEAKER_02How do these patterns show up in business?
SPEAKER_01Oh man, for clients, like when you want to attract the right clients, if you are used to not being chosen, if you're used to things being harder for you, if you're used to your parents picking you apart to death, if you're used to your parents not understanding you at a client the other day, I was like, why do you feel like you have the capability? But why am I feeling like you're not, you know, let me know what's up? And she was like, Well, my mom didn't understand me very much as a kid. And I had these situations where I was, I would try to say something and she would, you know, like she was the more dominant one because she was the mom. So, like in interactions, sales conversations, even having your clients listen to you. If you have times where your clients they aren't getting it, but they they hear you, but then they need to go listen to it in other places, and that's normal. But if it's like an ongoing thing that it's it's a battle, there's probably something going on there. There's marketing in terms of getting people to listen to you, in terms of people, you know, resonating with your message. If you didn't resonate with kids in school, you might interpret that as like people don't hear me, people don't interpret what I say well. Um, being popular can show up a lot in business in terms of not being, you know, your out the algorithms or the your numbers, your audience. It can be funnel setups where you don't feel chosen or liked or desired. It can be like, oh, people opt into your lead magnet, but they don't go through your funnel. And so people lose attention. Do you want me to keep going?
SPEAKER_02So, how does it show up in their pricing and how they deal with their clients? Oh, that's yeah.
SPEAKER_01Well, with pricing, a lot of them, a lot of women especially are people pleasers. And so when you look at pricing structure, the first thing that people need to think about in terms of pricing is will the market pay it? That's what you need to look at your in terms of pricing. And if the market will pay it, especially in coaching, the market, if you find the right people, they'll pretty much pay it if you can deliver the results. That's the first thing to keep in mind. A lot of people base their pricing on their worth, which I think is a horrible idea because it puts you into all these different, you know, ego things. It's just like it no, but um, in terms of how it affects, it depends. You can overprice yourself because there's ego involved, and it's like you need to prove something to yourself or to your family or whatever, and you're trying to get ahead, and you can either make that money quicker and then stall and be stagnant, and that really messes with your mind, or you can underprice and be going driven into burnout and overwhelm and resentful and mad and angry because your clients are getting better better results and you're not, and then you're trying to figure out how to scale and can't scale. So it's like you're you're no matter how much you grow in that, if you don't take care of those beliefs, it's gonna come back to bite you somehow in that way. So I would say with pricing, it's the way you value your services, it's not necessarily that you don't value yourself enough. It's either that you value put too much value on yourself and your services and link it back to your identity versus like, no, this is what I offer. This is the result that I can deliver, and here's what that value actually is. I think it's really important to understand like what is value and how do you, you know, like what would you value it if somebody else was selling it? That's a really because it's kind of like it's not about you, it's the offer itself.
SPEAKER_02So, how can someone tell the difference between what their value versus what they're offering to someone?
SPEAKER_00That's a good question.
SPEAKER_01Um, well, I mean, like our inherent value is infinite. And I think that that is, you know, like when someone really understands that your services cannot come close to the value of who you are. I mean, like if you had somebody who really, really loves you and hopefully you do, what would they pay to keep you alive if they they had all the money in the world? There's no amount of money that can justify that value. So trying to place your services in that value is a little bit ridiculous in a loving way. Um, and so like it's understanding like, take yourself out of it. What is the the the offer that you're selling? And when this is, and I used to say this to myself and clients, if you had your best ideal client who could get like who was uh able to get the highest results possible, what is the like what is the end result that they're gonna get? And a lot of times, depending on their patterns, they will discount what results will come. Like, for example, like a VA, they will discount the amount of time, the amount of stress, the amount of, you know, all the things, not just monetary-wise, they'll all those other extra things because I don't know about you, but I pay five figures if somebody can take a lot of stress or anxiety off my plate, you know? So they're not including those things. That's equally as important, but it doesn't come close to the value of you as a person. So it's looking at the difference in understanding overvaluing and undervaluing and where's in the middle and what is the market asking.
SPEAKER_00So I hope that answers your question.
SPEAKER_02Yes, definitely. Now, what happens internally when someone tries to grow beyond how they currently see themselves?
SPEAKER_00That's a really good question, too. Look at you with the questions.
SPEAKER_01Um uh it well, it can, I've been talking about this in my content, and there's a lot of buzz around nervous system regulation and nervous system capacity. That's funny your face. And I had a conversation with ChatGP the other night about this because when we see that content, a lot of people get really freaked out and think that they can't, if they aren't regulated perfectly, that they're not going to be able to achieve those results. And they're afraid to get to, they're afraid to manifest another$100,000 or 100K month because oh my gosh, I'm not regulated enough or my nervous system can't hold that capacity. When the reality is you've never been there, so you don't know. And there's also like if you have been there, that's a different story. But like, let's let's talk about the people who haven't been there. Capacity expands as you experience it, not and not before it expands as you receive it, but you need to learn how to regulate. But if someone doesn't know how to handle being in that situation, some people stay there. I've I've seen numerous people have huge, gigantic jumps and be able to like pull off staying there. There it takes coaching and it takes work and it takes learning how to regulate, however, you associate regulation. Um, and so you can stay there, but when someone gets there and they don't know how to handle it, they either go through burnout, overwhelm, and they lose the money, they figure out ways to sabotage and stuff like that. So yeah.
SPEAKER_02Is that something you see common? People that they're finally getting to where they want to be and then they retract.
SPEAKER_01Yes and no. It depends on like I've seen clients get to where they want to be and then circle there for a while because they're uh kind of sh in shock. I had a client who went from like$20,000 months to$100,000 a month in six weeks, and she was like, I don't know, I I don't know what, you know, because she had spent so long pedestalizing money for so long that it's it's really and then I had a client who continued to go past it. So it's it really depends on and I had a client who was like, I can't do this, this is too much, et cetera, et cetera. So it really depends on their makeup and how much they really want it, because you'll find that some people will get to that level and they'll be like, I don't know if I want this, I want to be a mom, or I, you know, like this is in my marriage or whatever, and they'll it it just depends. But I mean, like, yeah, that does happen, absolutely. It just depends on the person, I think.
SPEAKER_02So when they're trying to expand, is there something they're afraid they will lose, either relationships, their autonomy? But what are they thinking?
SPEAKER_01They um didn't mean to cut you off there, by the way. Sorry about that. Um it really depends on the individual. The things that I see the most frequent is um autonomy is is one for sure. It's it's more so like the I a lot of people will say, and I'm normally, I don't want to say I'm normally the person, but I'm always kind of the one who who says things a little bit differently than everybody else. And so a lot of people will say it's autonomy, it's you know, uh the amount of work, the you know, friendships, relationships, relatability, and stuff like that. And the thing that comes to my mind is I think it's more of a level of like more freedom and more like more autonomy and uh more of who they are, and finding out that it didn't have to be so hard and that they were, you know, this person all along. They just chose to chose the hard road because that's a it's a really tough pill to swallow when you're like you know working so hard and trying to prove and doing all these things, and you get to this place and then you find out, oh, it was really easy. So does this actually mean that any of my work mattered? And so asking those questions and also like freedom to freedom can be scary to people because there's with a lack of freedom, there's more constraints, there's more control, there's more, I know how to function in this way, I know what to do here. But when I have endless amounts of money, do I trust myself that I'm not gonna go become a different person? That I'm gonna go explore all my you know wild fantasies? Do I am I gonna like you know become a mean person? Am I gonna like you know do all those things? Like, do I trust myself without these constraints? And that's what you'll find that no matter how much they, you know, whatever is going on, those the autonomy and fear of the work and all those things, but that's the the juiciest one that I find to be really fascinating. And they'll usually kind of stumble over their words a little bit about it because they'll be like, and that's usually where the the juiciest answer is, I think.
SPEAKER_02And do you think it looks differently from a six-figure earner to a seven-figure earner, how they deal with the challenges of expansion?
SPEAKER_01Absolutely. It's but I want to say, like, a lot of people think that it's, you know, this seven-figure earners are such a big deal compared to six-figure earners. It's not, it's not, it's not, it's not. And in fact, we're having so many more people making seven figures that it's like, let's normalize this seven figures thing and it's not that big of a deal either. The more that people change the way that they look at six and seven-figure earners as it's not that big of a deal, the more you know, people are gonna make more money. So, in terms of the differences, six-figure earners, I mean, it's it's it's an exciting, cool place to be when you're making that money on your own from home. But at the same time, when you've got taxes and you've got expenses and you've got those things, it's not that much money for you to take home. It's I think it's easier for someone to wrap their head around because you're basically replacing your job, but by working at home for yourself, but you still have more worries, more responsibilities, and all this stuff. You're probably actually making less than you were. So it's it's not that hard to wrap your head around in that way. A seven-figure earner, that's you're making the highest amount of money that you know, normal people make in that sense. So it's like it's a whole other mindset in terms of the amount of freedom that you have. You have a little bit more freedom, you have a little bit more spending, you have a little bit more responsibility because you got to talk to your accountant, you gotta worry about taxes, you gotta worry about tending to those people that are buying your stuff. There's more and more and more. And so it's it's not that big of a difference, it's just more of it. So, yeah.
SPEAKER_02What do most people misunderstand about identity and success work?
SPEAKER_01They think it's just, oh, I'm just gonna act like you know, I'm a seven-figure earner and it's just gonna poof boom happen. And if it doesn't happen like that, then that means that it doesn't work. That no, no, um, no. Um, what identity work actually is, is it's like looking at all those variables about what made you who you are and learning where you've attached that meaning to. So, like, for example, if you were popular in school, what meaning do you relate to yourself about that? Do you hold yourself as more valuable because you were popular in school, or do you hold yourself less valuable because you were popular in school? Understanding that just because you were or weren't popular in school, your parents were good to you or weren't good to you does not have any indication on who you are as a human being. And understanding all those facets and how you have collectively created this identity that you hold on to. Because somebody who's popular, they can use that to make more money, but it's it usually is a limitation when it gets when you get higher and higher, because it's like I was popular, I was this person, and so I'm supposed to make this amount of money. And now that I'm here and I've reached this six or seven figure mark, and it's not, I'm not moving up the things, what's going on? And it's like because you've limited yourself to this identity of being this way. And so the it's really about recognizing that your identity has nothing to do with what has happened to you or what you do. That's another big piece because you're as an entrepreneur, you're gonna go up and down through cycles because that's just part of the game. Even if you continue to increase in your income, things are gonna change, life happens. And so when you relate your identity to things of the physical world, it it makes you um an easy target for stuff to happen to shift that identity and therefore shift your results. When you relate yourself to God, divine, whatever you want to call it, or you know, nothing of the physical, you have a whole lot more ability to expand to eight, nine, ten figures if you wanted to. And there's no limitation on what happens in your physical reality. So there's a lot of like there's and there's depth to that. There's a lot of depth to that. It's not just, oh, I'm gonna just gonna put on this, you know, alter ego and poof boom, results are gonna happen. That does help results come in, but there's the much deeper work that makes it like think of it as like you're having a makeover, you know, like in those makeover movies. Like they they put on the Mrs. Doubtfire, for example. Like she could put on the costume, but does she work on her voice? Does she work on her character? You know, all those things that needs to be there as well.
SPEAKER_02So I know you mentioned you can't just act like a seven-figure earner and hope it goes great. So normally we hear a lot on social media, you know, oh, just act as if, you know, what is the difference between act as if two actually being in alignment and do the identity work?
SPEAKER_01Well, I do tell clients, like after they've done that work, like you do need to act as if. So it's it is a part of the game. And like that is something that I've seen with the how the coaching industry has evolved. Like, there were a lot of coaches that sold, and this this is also important. There's been a lot of coaches that have sold that whole like just put on the armor and you're good to go and you'll get results. And a lot of people didn't get those results and wondered what was wrong with them. What was wrong, what was wrong with the situation, not them, not the the coach delivering the the material, was that there was other layers to it, and not all coaches are you know well versed in that because it they didn't have to go there, because not everybody has to go there. And so the difference is looking at those underlying beliefs, looking at those underlying behaviors, looking at those underlying parts of you that are asking yourself every day, if I'm making a million dollars a year and I'm bringing home$30,000 in salary or whatever the numbers are, then what does my life look like? And what am I doing? And how am I how is it messing with my mind and how is it feeding my mind and what's going on with me in terms of do I feel like I need to have very specific ways of structuring things where I'm gonna drive my family crazy? Do I feel like this is gonna turn me into, you know, like the the baddest person in the world and therefore I'm gonna be arrogant? Looking at those nuances underneath the surface that not everybody looks at that are really pivotal because they play a lot into it that people don't think about. Like for me, one thing that I mean, like I did the identity work, but I didn't think about what would happen when I got to that level of, you know, mid six figures and was coaching seven figures, multiple seven figures. I didn't think about how I had made money so important that I had to be the Person that made money so important? And what did that look like? And that didn't look very cute. I didn't like that the version of myself when that happened. So it was like looking at that ahead of time and making sure that the money isn't an idol. Because like you can become the identity of the seven-figure earner, but like, do you what version of that is really you? Like which character in a movie are you in that way? And so it's there's there's just nuances to looking at to the depths of like, how do you interact with your mom when you've proven to her that you weren't what she said you were when in school? Are you loving and kind and have you let go of that? Or are you still in, you know, the fact that, oh, I I now carry a$10,000 bag and I'm showing you that you were wrong about what you said to me as a kid. And so I'm gonna go make more money now. You know what I mean? Like it's it depends on those relationships, those friendships, those interactions with people. It may not be what makes you more money, but that's what's something that you're gonna be going to bed at night, and that matters more than you think it does. And the the faster you think about that ahead of time, the more you're gonna be able to scale because what will happen is you'll get to that point of that success and it'll start to wear on you. And you'll start to like recognize like, I don't know if I like this version of myself. That's why you'll see a lot of coaches. They'll hit this level of success, they'll stay there for three, five, six, seven years, and then they'll pivot and they'll have these conversations of that. Something behind the scenes is probably going on internally about the success, and then they'll come back and they'll start talking about it like I'm talking about it. So it's it's really, yeah. I hope that answers your question.
SPEAKER_00So yeah.
SPEAKER_02What does it take to actually break the pattern once they recognize it? What does it take to actually start performing at a level that they thought was out of reach?
SPEAKER_01A decision, it comes down to a decision. There's a lot of other stuff to it, but it really is like, have you made the decision? You you have to do all this other work, but you really have to ask yourself, do you it like what's the decision here? And the decision is usually made up of a of a lot of tiny other decisions. And so when you're it really like it really comes down to a decision, and a decision sounds simple, but it's not, in the sense of like, you have to recognize that you're stepping into a completely different world for yourself and that you created it. A lot of times, I see this this is a very common pattern of like they've done all the work, they've they've done all this stuff that I talked about, and they'll have this moment of like clarity and call it supernatural clarity, even where it's kind of like, you mean I control everything in terms of creating my success, and this is why I'm not getting where I want to be, and I now know that I can make infinite amount of money, and this is completely this is like 95% within my control, and I've been thinking otherwise, and everything in my life is gonna look different moving forward, and it's it's it's a big moment, and it's a big decision. And if you don't have that decision in that moment, you're not gonna move forward, so it it really is that decision, but there's a lot of work that goes into getting to that decision, so yeah.
SPEAKER_02So you mentioned is within 95% of their control. What does that mean?
SPEAKER_01Well, most likely your income that you're at right now, my income that I'm at right now, anybody who's listening to this, watching this, anybody, their income is basically determined because they've decided that it's that way. And so, and it's probably unconscious, but if we looked at it in great detail, like, okay, so let's say someone's at$350,000 a year and they're an entrepreneur. Now, if it's corporate and it's a if they're being paid, different story. At the same time, there's still nuances to that there. But I'm talking about people who work from themselves. If they're making$350,000 a year and they're able to take, let's say, five to ten thousand dollars in salary, their expenses, whatever, they only feel safe to be able to spend five to ten thousand dollars on the a month on themselves, and they don't want anything else. And so, like identifying why they have created that reality and identifying why it feels safe for them to be at that reality is very eye-opening. It's very like, you're you've got to be kidding me. I mean, you've got to be kidding me. And I mean, like, if someone tells me they're the way that they function in their day-to-day cycles of that running their business, I can pretty much figure out what they're making in their business because pretty much, depending on what level you're at, you you function very similarly. Like people who make three to ten grand a month, they function very similar to to you know, everybody in that bracket. And so it's really recognizing, like, oh my gosh, I create, I create this. Like, I had a seven-figure client who went from very early on in my business, she went from like$60,000 to$80,000 a month to like$250K a month in like a very short period of time. And she I remember the phone call, she was like, I just realized I can make as much money as I want, whenever I want. And it's like really, really um thought-provoking and confronting because it's it's like I've chosen this. And I mean, of course, there's you know, timing and the market and you know, those variables, but if you really are aligned for a certain amount of income, you're going to figure out how to bring in that income, whether it's from other businesses, the money will show up in some way. It's really looking at like what amount of money do you feel safe to hold and carry? And if you want to increase that, whatever level that or whatever that next level is, what are you afraid of of playing at that level? Like if it's another$50,000 a month, what's scary about that? Is it the status? Is it the the increase? Is it the freedom? Is it the responsibility? What is it? And look deeper at that.
SPEAKER_02So you mentioned there's a difference in the day-to-day of a six-figure earner, seven-figure earner. What is the difference of how they run their business?
SPEAKER_01Well, uh, I have found that from six-figure to below mid-six figures, they're really about I have to structure my day exactly this way, and I have to do it this way. And if I don't do it this way, it's not gonna work. And so I can't make money in this. And seven-figure earners, they structure their day in it, and it's funny because they the six up to mid-six, they're like, I need to do this because this is the way that everybody else does it, and this is what they say to do on YouTube and all this other stuff. Seven-figure earners, they have a structure to their day, but it's like I don't have to do it this way in order to make money. I had a dinner with a multi-seven-figure earner one night, and I was like, Hey, so like how many hours of work do you really work? And she was like, I mean, she was like, you could call this work because we're like, you know, colleagues sitting here talking. And she was like, but I mean, like, and so like I work all the time because it's just, you know, I'm going and hanging out with friends that are business and stuff. She was like, but as far as like actual physical work, 15 hours, maybe. And I have another seven-figure client, same thing. So they all know it does not matter the the timing that they get their business done. I mean, you know, like they can a lot of them have a certain way that they like to, you know, do it in the morning or in the afternoon or whatever, but they work like 15 hours max. The these under mid-six figure earners are like, I've got to work all day long, or I've got to have my eyes and ears on the business all at all times. I've got to be reaching, reaching, reaching, reaching, reaching, reaching, reaching, or they have very strict regimens of things, or they will think that they need to do all these different things, and then they'll get overwhelmed and freaked out and they'll freeze and they won't do nearly a tenth of what was going on in order to get things going. Like I had one client uh who um she was like making two to three hundred thousand dollars a year, but she didn't want to work more. And what I was I was I was trying to figure out what was going on, she thought she had to write a whole entire sales page in a day, and if she didn't get it done in a day, that you know, she was not working fast enough. And I was like, set a timer for 30 minutes a day. And she ended up getting that sales page written in like three or four days compared to it taking her a month to write a sales page because she thought she needed to get it done in a day. So, and she started enjoying herself more because all she did was work about two hours a day and she started making more money. So, in terms of the differences, it's like giving yourself space and structure to like, you know, get the work done, but when do you want to get it done? I mean, there was there was a there's one chick out there who's making a million dollars a month and she only works twice a week and for a few hours a day because she's got babies. So it's like it does not matter when you do the work, it just matters that you do the work and what is actually needed to do. And the reality is you probably only need two to four hours max a day to actually work on your business. And if you're working on more stuff outside that, you're probably staying stagnant, not getting to where you want to be, and not trusting yourself that you can increase your income and your energy, and you're probably not giving your mind near enough the space to believe that you can become what it is that you're meant to become. It needs space to grow.
SPEAKER_02So it seems like the seven-figure earner is more flexible in their structure and how they run their business versus someone making six figures, right?
SPEAKER_01Yeah, and they work well way less.
SPEAKER_02Way less. Do you think it's because the six-figure earner is trying to have more control over the business? They're not willing to delegate. Is there something happening that's like not letting them move up?
SPEAKER_01I think it's trust in themselves and that they can grow. And I mean, like delegation can be a thing, but they don't, I mean, I wouldn't even say delegation is necessary. I mean, it's a smart move, but if you're making six figures, you probably only need a VA and a you know, a few things, especially with AI these days, few things done. Um, it's more so trust because it's like I've got to be doing this, this, this, this, this, this, this, this, and this in order to get this result. And it's like, do you need to be doing X, Y, and Z to get a result, or do you need to be the embodiment of the person who gets these results in a tenth of the amount of action, which is what seven-figure earners do. So if you're actually and mid-six figure earners do, so if you start to think of like, okay, in order to get this client, like for example, let's talk about getting the client, uh, somebody under six figures or at six figures, and there's there's nothing wrong with this, it's just the learning process. They'll think that in order to get a client, I've got to be out there all the time on social media, I've got to post three to five times a day, I've got to, you know, post all of my Instagram stories, I've got to send out an email, I've got to go to these online marketing events, I've got to go talk to, you know, have five to 10 conversations a day. I've got to, you know, do my mindset with 10 to 15 hours of mindset work. So they're working 40 to 60, if 100 hours a week, right? And they're getting results, but it's like they're getting the results in the sense that they haven't quite trusted this, how it works. And so, like, they're they're doing all the right things, but they're not believing that they can get the kind of rewards from it versus two, 200 to 600, 700. They've learned that you got to back off a little bit, or they've gotten the kind of results where they can relax a little bit. And depending on where they're what what's going on, if it's 200 versus 700 to 800, 700 800, they're more like, I need to focus on my identity and I need to focus on being the embodiment of the person who really believes that the sales are gonna come in. And look, lo and behold, they only post on social, you know, once a day, but it's one post, or you know, sometimes they post twice a day. It depends on what they want to do, and they spend the rest of their time living their fabulous lives and focusing on, you know, how great they are and how they, you know, attract really awesome things. And lo and behold, that, you know, that that 10x amount of movement and stuff that they had to do to get a client is linked down to one movement and they get more clients and therefore make more money. So it's really about trusting that ability to attract and in the time frame and the and being able to receive the reward because it's the same thing, it's just at a higher scale. Delegation can be a very important piece, but I don't think below six figures is necessarily a thing. I did have one client that ran a law firm, and she was at multiple six figures, and I noticed that every time she hired somebody, her business increased, but her the whoever she hired got completely maxed out. So it was like she had to keep hiring to increase her firm. And so it was more of a control thing in terms of handing off more and more stuff and like trusting that these people she could train and hire these people. So it was different in that aspect, but at the same time, she wasn't fully doing the mindset work that was required to like allow more and more people to help her. It was just getting more and more like, oh my god, I gotta hand this off and I gotta let go of more control and all that stuff. But if she and she wasn't sure she wanted to grow to that real high level, that's a big thing, is like making the decision whether or not you really want to go to that level. And that's a lot of responsibility, is having, you know, to have those kinds of people. So no.
SPEAKER_02So someone has identified their target. They're they're pretty sure that that's where they want to go. How do they embody or get into alignment?
SPEAKER_01Well, let's say they wanted to be a seven-figure earner. Okay. I would say, well, where are they right now? If they're, you know, it's six figures, where how do they want that money to come in? What is that, what does that business model look like to them? I always start with something like that to give them some sort of something to grip onto because it's like if they don't, they're gonna be kind of like you know, it's gonna be very airy fairy. And so that business model can change. It's just something to like figure out like, hey, what does this look like? So if they want a seven-figure coaching business, then it's like, okay, well, one-on-one, one-on-one coaching, digital products, a one-on-one mastermind or hybrid mastermind or a legacy offer or whatever it is, figuring out what does that look like. Well, what do you need to price these things at in order to be able to get there? Okay, well, I need to price it at, you know, my clients, my one-on-one clients are at, you know, five to ten grand a month. Okay, well, I, you know, you only want to hold like three to five, max eight one-on-one clients when you're at that level. So figuring out the pricing structures on those things and what it actually needs to be looking like. And so once you have an idea of what that business model looks like, and if it's just digital products and it's looking at like, okay, well, how many of these things do I need to sell? And therefore getting an idea of how big your audience needs to be, how big, you know, like what's the marketing thing that needs to be. So, like, if I'm gonna land three to five clients a month, or you know, in that way, can I do I need to have that big of an audience? A lot of people underestimate thinking, oh, I need to keep building traffic and all this stuff. When the reality is people with smaller audiences make way more money, I've seen it over and over and over again. So it's like, are you focusing on the right things? Because building an audience is rough. And it's like it's chasing virality is hard to do. And if you're another thing that I've seen is that money is the easiest way to build confidence and build stability in terms of being able to handle more nervous system capacity. And if you're somebody who's made a higher month and then you've dropped, you your capacity needs, you need to work on your capacity to hold more money before you're gonna focus on handling a whole lot more people. Because, like, why would God universe give you, you know, a$10,000 a month and then you crash and then give you a hundred thousand people that could potentially give you a hundred thousand dollar a month, then what are you gonna do? You know, so it's like really stewarding well with what you have and um learning how to handle it well. So it's like looking at all the variables of what does this look like? And then looking at each one of these different, you know, structures of your business one-on-one, like what are your what's your resistance to handling a client that pays you five to$10,000 a month? What what do you need to work on? What is the value? Like, is it that you don't believe in your value? Is it the the confidence? What is it? Finding out what those things are that you need to get into a place of being able to receive. What is it in if you if it was a mastermind of like 50 people that pay you$2,000 a month, whatever it is, what's the do you feel, does that feel like an intense amount of work? And then getting really honest with yourself about the amount of intensity that those offers bring to you. Do you feel happy at those levels? Sometimes you won't know until after you're doing it, but the the key is to like go there before ahead of time so that you can really think about those variables. And also, that's where coaching really comes into a lot of play here because like coaches can go, okay, a membership sounds cool, but do you have any idea the amount of back-end stuff that you're gonna have to deal with? Like you're looking at$2,000 a month in back-end stuff, and then you have to like take care of these people, you have to show up weekly and they drop off, and it's like you're in order to get however many people at a hundred bucks a month for to cover the that just the base minimum, and very few people go above 300 people in a membership thing. So it's like all of those extra things, it's looking at all those variables of like having a mastermind. Like, you know, I I love masterminds, but it's it there's responsibilities like events and all those things. So it's looking at the business model and what is it that you need to do in order to handle it, and what's your resistance to it, and looking at why would I want this versus why would I not want this, and really getting honest about why you wouldn't want it and looking at the reality of those things and recognizing like no business model is perfect, but what are you and those things that you don't want, recognizing that that's gonna be more of your own um subconscious having you stay away from that goal. So dealing with those things are really, really pivotal because once you get into that place that I said earlier about like, oh, I've made the decision here to stay in this place, I've made the decision to not get a filled mastermind or not have a filled one-on-one. I don't want this for this reason. You've got to come out of those reasons of not wanting and into a place of full, what Chat GP says, coherence and alignment. You know what I mean? So that's that's the fun word they like to use. So yeah, that answers the question.
SPEAKER_02Yes. So someone identifies what they want and they decide, okay, I do want to go for this. And then they finally get to that that friction. What do they do there?
SPEAKER_01Well, yeah, what do they they need to look at recognizing the two two most important things? One, that they have chosen to be there, that they are in control, that they are much more in control than they think that they are, and that they are deciding to not go there. They have decided to not already be in that end result. It's really taking radical responsibility for the fact that they aren't there. And when they take radical responsibility, they have the ability to shift it, and that's when it comes into the decision. And when they have the decision, that's when things can change.
SPEAKER_02Awesome. So somebody, you know, they shift their identity. What does that look like in their business as far as numbers, the decisions they now make, how they show up?
SPEAKER_01I mean, it depends on the identity that they decide on. I mean, like somebody can make a decision, like you could be at, I don't know what your income level is, but let's say let's say it's at 700,000 a year, and you wanted to go to three to five million a year, you could decide today. And it could literally start like literally, and I I say this to clients like they're like, how do I know if I've changed? I'm like, there are other variables that you know, because like people can go into, but I haven't if it's not showing up, I haven't made the decision, blah, blah, blah. It's having a little bit of flexibility in that. But the reality is that if you've truly made that decision, you could literally get the idea tomorrow to go, you know what? I'm gonna, I'm, I'm gonna, I believe fully, wholeheartedly, you know, I believe it 100 billion percent, and literally get the idea for a funnel and set up an eight-figure funnel tomorrow and start attracting hundred thousand dollar clients, million dollar clients tomorrow. And it could happen tomorrow. So I mean, like it the thing with your mind, your nervous system is a little bit slower, but your mind can get there super fast. That's why we saw it like back in the day in 20 2016. 2020, we were seeing a lot of people going from zero to six figures, zero to seven figures, because there was a lot of people talking about how mindset was so awesome and manifestation was you could do that. But now we're seeing fewer people have those jumps. We're still seeing it, but it's a lot less because this nervous system regulation thing, in my opinion. Um, but I'm not saying that that's a bad thing. I believe that nervous system regulation is extremely important. I want to emphasize that immensely. I just think we're putting too much emphasis on that versus recognizing that the mind can get there and you can regulate once you get there in your mind. Um, so it's it's really about like what identity are you gonna choose? And this is also really important. If you're not meant to be an eight-figure, if you were like, if you're sitting at 700 and you're like, I want to make three to five million a year, we would look at, okay, like, why do you really want this? Like, do you want this because you're ego and you want to get that dude, or you know, you want to retire your husband or whatever, then your husband should actually be working because it's you know, like he needs to, you know, you'd be way more attracted to him if he kept working. I don't even know if you're married, by the way. But I mean, like, I'm just using an example. I don't know. So I'm just example. So it's it's like looking at those variables, like if you just decide this and it's not aligned, then you're asking for trouble. But if this is something that you really want and you're really aligned for it and you're really meant to have it, can happen tomorrow or today, even. So I mean, like it just depends on which identity you choose. Is it really aligned for you? Can you really handle it? Is your nervous system like, you know, because there's a difference between your nervous system being like, I don't know if I'm ready for this, versus like, oh my god, freaking out and it would traumatize you. There's a difference. And you don't go against your nervous system, but you can go above what you think you can handle and it can work out for you.
SPEAKER_02So if someone's revenue doubled tomorrow, but her identity didn't change, what would happen?
SPEAKER_01Most likely she would either stay there, sabotage it, or it would she would need to do her identity work afterwards in order to maintain it. She would feel the wobble, she would definitely feel the wobble. I mean, unless she just literally spent all that money. Well, I mean, it depends on how she handled it. Because I mean, like, she could spend all of it on coaching, and her coach can be like, uh, you need to work on your identity, and or somebody would say something in that way. I mean, if she went and spent all of her money on stuff, I mean, there I do think that there are those people out there that spend their money on stuff, and all of a sudden they're like, Oh my god, I feel so rich and wealthy, and so I'm gonna be in this place of this new identity, and they continue to increase and then they wake up at one point and go, Oh, I really need to do the inner work. So, yeah, it's different for everybody. I think it's just depends on what you consciously are drawn to and what your your path is, you know. So yeah.
SPEAKER_02Okay, final question. What would you say to the woman who has done everything she knows how to do, but she still can't seem to move past a certain point?
SPEAKER_01Well, honey, we've we're we've all been there. I mean, oh God, if I had a nickel for every person that I, you know, that's out there that is a seven-figure earner and our multiple eight-figure earner and is like in that place. It, you know, like the first thing is to take the shame and the guilt and the punishment off yourself about being at a stuck place. Second thing is, you know, I don't know what your your spiritual beliefs are. I believe in in Jesus Christ, but I mean it's one of those things where it's like, what is what is your spiritual beliefs? Because sometimes it can be a spiritual thing. And it's really like, you know, when you are aligned and you are manifesting something, you've got to ask yourself, who are you, what would if you're wanting to manifest something bigger than you, who are you going to? And do you believe there's anything outside of you that can help you in that way? That's also a piece to it. But then I would say, you know, like if you're it depends on how much mindset work you've done. And do you what's there's probably I I'd be willing to, I'd bet money that I could figure out what was going on within 15 to 20 minutes as to why you're choosing to stay in that reality. And there's nothing wrong with that, it just means you haven't quite figured that out yet. But there's a payoff, and when you figure out that payoff, that's a big part of the battle. But it just be just identifying the payoff ain't gonna shift. But the most important thing is to be kind and loving and nurturing to yourself, I think.
SPEAKER_02I love that. I love that. Thank you so much, Molly. I really appreciate you being here with me. Now, where can people find you and connect with your work?
SPEAKER_01Well, I'm on Instagram, LinkedIn, and TikTok. But I I'm on and Facebook. I'm mainly hanging out on LinkedIn a lot lately. I'm liking LinkedIn weirdly. I didn't think that I would, but I it it's growing on me. So LinkedIn, YouTube, I'll put all the links like it's Molly Marie Sap, like my my name. Um and email me. I'm really in this place right now where I'm just really enjoying talking to people. And, you know, if you find this, just you know, like literally reach out and we'll have a chat.
SPEAKER_02Perfect. I'll link those um in the video and I'll send you everything once it's polished.